Grind My Stump Social Media Management

Grind My Stump, a professional tree stump grinding service based in Surrey, approached our agency to revitalise their social media presence. As a locally focused business, they wanted to raise awareness about their services, connect with homeowners and property managers, and build trust within their community. Our task was to craft a social media strategy that would not only showcase their expertise but also drive leads and engagement. The results exceeded expectations, transforming Grind My Stump into a recognised and reputable name in their niche.

When Grind My Stump reached out to us, their social media presence was limited and inconsistent. They had a Facebook page with minimal followers, an inactive Instagram account, and no presence on other platforms. Additionally, their brand voice was underdeveloped, and their content lacked the visual appeal necessary to capture attention in a crowded digital space. The key challenges we identified included low engagement, as posts were receiving minimal likes, comments, or shares; limited reach, with their follower base being small and not growing; content gaps, as there was no clear content strategy or consistent posting schedule; and unclear branding, as their social media didn’t effectively communicate their unique selling points or establish a strong brand identity.

To address these challenges, we developed a comprehensive social media strategy tailored to Grind My Stump’s goals and audience. The plan focused on three main objectives: increasing brand awareness, driving local engagement, and generating leads. The first step was to refine their branding to create a cohesive and professional online presence. This included designing a fresh logo, updating their profile and cover photos, and establishing a consistent colour palette and typography. We also crafted a brand voice that was approachable, knowledgeable, and community-focused. Next, we developed a content strategy that balanced education, engagement, and promotion. Key content types included educational posts explaining why stump grinding is important, the risks of leaving stumps untreated, and the environmental benefits of their services. Before-and-after visuals with high-quality images showcased their work, highlighting the transformative impact of their services. Customer reviews and case studies were shared to build credibility and trust. Seasonal campaigns tied to seasonal needs, such as preparing gardens for spring or addressing hazards before winter storms, were created. Interactive posts like polls or quizzes sparked conversation with their audience.

We identified Facebook and Instagram as the key platforms for their audience, with a secondary focus on Google My Business for local SEO benefits. Each platform was optimised with updated descriptions, keywords, and call-to-action buttons to drive enquiries. We implemented a consistent posting schedule of 3-4 posts per week, ensuring a mix of content types. To maximise reach, we scheduled posts during peak engagement times and made use of hashtags relevant to Surrey and the tree care industry. To accelerate growth, we launched targeted Facebook and Instagram ad campaigns. These focused on reaching homeowners in Surrey and nearby areas, highlighting their stump grinding expertise and special offers. Ad formats included carousel ads, video ads, and lead generation forms.

The social media management campaign delivered outstanding results within just three months. Grind My Stump’s Facebook and Instagram accounts grew by 350% and 500%, respectively, with a significant portion of the new followers being local residents. Average likes, comments, and shares per post increased tenfold, with educational posts and before-and-after visuals performing particularly well. The paid ad campaigns generated over 100 qualified leads, resulting in a significant boost in bookings. Grind My Stump became a well-known name in the Surrey area, with many customers mentioning their social media presence as a key factor in choosing their services.

This project demonstrated the power of a well-executed social media strategy in transforming a small local business. By focusing on consistent branding, engaging content, and targeted advertising, we were able to help Grind My Stump achieve their goals and establish a strong online presence. The success of this campaign highlights the importance of understanding your audience, crafting content that resonates, and leveraging both organic and paid strategies to maximise impact. Grind My Stump is now well-positioned for continued growth and success, and we are proud to have been part of their journey.

Visit the Grind My Stump website here: grindmystump.co.uk